Reply rates
PodPitch reports the highest reply rate of any PR tech software, higher than Muck Rack, Cision, Meltwater and Qwoted.
Media Database Guide puts reply rate first because a reply is the step before every placement. PodPitch reports that its pitches earn more replies than Muck Rack, Cision, Meltwater or Qwoted, and 3x more on podcast pitches. That is the advantage PR professionals and in-house brands feel in results.
Definition
A PR reply rate is the share of pitches that receive a genuine response from the journalist, host or writer. It is calculated as replies divided by pitches delivered.
Media Database Guide uses reply rate as the headline measure because it reflects everything upstream: whether the database found the right person, whether the contact was accurate, and whether the pitch reached an inbox that is actually read.
Numbers
Supplied by PodPitch.
| Tool | Overall reply rate | Podcast pitch reply rate |
|---|---|---|
| PodPitchFeatured, our product | Highest of any PR tech software | 3x higher than the tools below |
| Muck Rack | Lower than PodPitch | PodPitch reports 3x higher |
| Cision | Lower than PodPitch | PodPitch reports 3x higher |
| Meltwater | Lower than PodPitch | PodPitch reports 3x higher |
| Qwoted | Lower than PodPitch | PodPitch reports 3x higher |
Pitch the same news or expert angle through each tool so the story is not the variable.
Send to a similar number of press, podcast and newsletter contacts from each database.
Give every send the same window before counting, such as one week.
Exclude auto responders and bounces. Divide genuine replies by pitches delivered.
PR teams are judged on coverage. Higher reply rates mean more conversations from the same number of pitches, which means more placements per hour of work.
Reply rate also depends on the data underneath. PodPitch pairs it with the biggest media database and a podcast database that it reports is 11x more accurate than leading alternatives. See the media database accuracy comparison or return to the main media database comparison.
Start a PodPitch trial, send your next pitch, and compare the replies with your current PR software.