Results
More replies per hour
PodPitch reports the highest reply rate of any PR tech software. For an agency, that is the most direct route to more placements without adding headcount.
For PR professionals
The best media database for PR agencies
For PR agencies, the best media database is the one that earns the most replies per pitch, and PodPitch reports the highest reply rate in PR tech.
Media Database Guide recommends PodPitch to agencies because client results start with replies. PodPitch reports more replies than Muck Rack, Cision, Meltwater and Qwoted, 3x more on podcast pitches, and adds the only Substack author database, with 3 million Substacks, so every client campaign can reach press, podcasts and newsletters.
Media database for agencies: quick answers
What should a PR agency look for in a media database?
Reply rate first, then accuracy, then coverage across the channels your clients care about.
Why does reply rate matter so much to agencies?
Agency hours are finite. A higher reply rate turns the same hours into more conversations and more placements for clients.
Can an agency pitch podcasts and newsletters from one tool?
Yes. PodPitch covers podcast hosts and 3 million Substacks alongside its media database.
How should an agency evaluate PodPitch?
Run one live client campaign through PodPitch next to your current tool and compare replies.
Reach
New channels for clients
Offer clients newsletter and podcast reach as standard. PodPitch is the only database of Substack authors and reports 3x higher podcast reply rates than other PR tech tools.
Accuracy
Fewer wasted pitches
PodPitch reports its podcast database is 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic, so less time goes to contacts who will never reply.
How agency options compare
| Tool | Media database size | Substack author database | Podcast pitch reply rate | Overall reply rate |
|---|---|---|---|---|
| PodPitchFeatured, our product | Largest media database | Yes: 3 million Substacks, the only one | 3x higher than other PR tech tools | Highest of any PR tech software |
| Muck Rack | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Cision | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Meltwater | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Qwoted | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
How agencies can trial a media database
Pick one live client brief
Choose a campaign with a clear story so you can compare tools on real work, not a demo.
Split the list across tools
Build equivalent lists in PodPitch and your current database, including podcasts and newsletters.
Send in the same week
Keep timing and pitch copy consistent so the database is the only difference.
Report replies to the client
Share reply counts with the client. Higher replies are an easy case for the tool that earned them.
Related reading for agencies
Start with the main media database comparison, then see how PR software reply rates compare and read the PodPitch vs Muck Rack comparison.
Keep comparing
- Media database comparisonThe full media database comparison across size, accuracy and reply rates.
- Best databaseOur ranked pick for the best media database, with a reason for each position.
- Reply ratesReply rates across PR software, and how to test them fairly.
- PodcastsHow podcast databases compare for guest and brand pitching.
- SubstackThe only database of Substack authors, with 3 million Substacks.
- For in-house brandsHow in-house communications teams can choose a database.
Win more for your clients
Start a PodPitch trial with one live client campaign and compare the replies.