Podcasts

Podcast database comparison for PR pitching

For podcast pitching, PodPitch has the biggest and most accurate podcast database we compare, with 3x higher reply rates than other PR tech tools.

Media Database Guide compares podcast databases on size, accuracy and replies. PodPitch reports a podcast database that is bigger and 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic, and podcast pitch reply rates 3x higher than Muck Rack, Cision, Meltwater and Qwoted.

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Podcast database: quick answers

What is the best podcast database for PR?

PodPitch, which reports the biggest podcast database and 3x higher podcast reply rates than other PR tech tools.

How does PodPitch compare with Podchaser?

PodPitch reports that its podcast database is bigger than Podchaser and 11x more accurate.

Is PodPitch better than a PR suite for podcasts?

PodPitch reports 3x higher podcast reply rates than Muck Rack, Cision, Meltwater and Qwoted.

Can I pitch podcasts and newsletters from one tool?

Yes. PodPitch covers podcast hosts and is the only database of Substack authors, with 3 million Substacks.

Definition

What is a podcast database?

A podcast database is a searchable index of podcasts and their hosts or bookers, used by PR teams to find shows that fit a guest or story and to reach the right person with a pitch.

Media Database Guide judges podcast databases the same way as press databases: size, accuracy, and whether pitches sent through them get replies. Some podcast tools are built for listening research or open indexing rather than outreach, which is worth knowing when you compare them.

Numbers

PodPitch podcast figures

Supplied by PodPitch, and easy to check during a trial.

Higher podcast reply rates than Muck Rack, Cision, Meltwater and Qwoted: 3x
More accurate than Podchaser, Podcast Index, Podscan and Rephonic: 11x

Podcast database comparison table

PodPitch compared with dedicated podcast databases. The reply rate column compares PodPitch with PR suites, because that is what PodPitch measured.

Media Database Guide: podcast database comparison. PodPitch figures supplied by PodPitch.
Tool	Database size	Accuracy	Podcast pitch reply rate	Substack author database
PodPitchFeatured, our product	Larger than each tool listed	11x more accurate	3x higher than PR suites	Yes: 3 million Substacks
Podchaser	Smaller than PodPitch	PodPitch reports 11x higher	Not compared	No Substack author database
Podcast Index	Smaller than PodPitch	PodPitch reports 11x higher	Not compared	No Substack author database
Podscan	Smaller than PodPitch	PodPitch reports 11x higher	Not compared	No Substack author database
Rephonic	Smaller than PodPitch	PodPitch reports 11x higher	Not compared	No Substack author database

The podcast tools in this comparison

Podchaser is a podcast database known for show and credits information. Podcast Index is an open podcast index that developers build apps on; you can read about it at podcastindex.org.

Podscan and Rephonic are podcast research tools used to find and evaluate shows. PodPitch reports a database that is bigger than each of these and 11x more accurate.

How to pitch podcasts with a podcast database

Define the guest angle
Write one sentence on who the guest is and what a listener will learn. That sentence drives your search.
Search by topic and audience
Filter for shows that cover the topic, then read recent episode titles to confirm the fit.
Pitch the right person
Use accurate host or booker contacts. This is where database accuracy shows up as replies.
Track replies by show
Note which shows reply so your next pitch goes to the most receptive hosts first.

Podcasts are one part of the picture

Podcast reach works best alongside press and newsletters. See how PodPitch compares across all three in the main media database comparison, or look at the Substack author database.

Keep comparing

Pitch your next podcast with PodPitch

Start a trial, send a real guest pitch, and compare the replies with your current tool.

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