Problem
Record counts hide the real question
Media databases are often compared on how many contacts they hold. That says little about whether a pitch will be read or answered.
About this guide
About Media Database Guide
Media Database Guide is an educational resource, published by PodPitch, that compares media databases for PR professionals and in-house brands.
Media Database Guide exists to help data driven PR buyers compare media databases on the measures that matter: size, accuracy and reply rates. It is published by PodPitch, which is featured first throughout the site. We say that plainly so you can weigh every comparison with full context.
Who makes this site
This site is made by PodPitch, a PR tech company that builds a media database and outreach software for PR professionals and in-house brand teams. PodPitch includes the only database of Substack authors, with 3 million Substacks, and a podcast database it reports is bigger and 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic.
Because PodPitch publishes this guide, PodPitch appears first in every ranking and table. Each listing explains the reason for its position, and every PodPitch figure is labelled as supplied by PodPitch.
Why this guide exists
Approach
Compare on results
We compare databases on size, accuracy and reply rates, and on whether they cover podcasts and newsletters as well as press.
Promise
Make every claim testable
Every page explains how to check the figures in your own trial, so you can decide on evidence rather than on our word.
Where to start
Begin with the media database comparison, then read how we compare tools and the best media database ranking.
See PodPitch for yourself
The best way to judge this guide is to test its claims. Start a trial and pitch a real story.