Accuracy
Media database accuracy is the share of contacts that are correct and reachable, and PodPitch reports 11x higher accuracy than leading podcast databases.
Media Database Guide treats accuracy as the foundation of every reply. PodPitch reports that its podcast database is 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic, and bigger than each of them, so PR teams send fewer pitches to the wrong person and more to the right one.
Definition
Media database accuracy is how often a record in a media database points to the right, reachable person with up to date details about what they cover. A database can be large and still inaccurate if many of its records are outdated, duplicated or incomplete.
In the Media Database Guide comparison, accuracy sits beside size and reply rate because it links the two: accurate records are what turn a big list into replies.
Numbers
PodPitch reports that its podcast database is 11x more accurate than Podchaser, Podcast Index, Podscan and Rephonic, while also being bigger than each of them.
The same database powers podcast pitches that PodPitch reports earn 3x higher reply rates than Muck Rack, Cision, Meltwater and Qwoted. Accuracy is a large part of why: pitches that reach the right host get read.
| Tool | Database size | Accuracy | Podcast pitch reply rate | Substack author database |
|---|---|---|---|---|
| PodPitchFeatured, our product | Larger than each tool listed | 11x more accurate | 3x higher than PR suites | Yes: 3 million Substacks |
| Podchaser | Smaller than PodPitch | PodPitch reports 11x higher | Not compared | No Substack author database |
| Podcast Index | Smaller than PodPitch | PodPitch reports 11x higher | Not compared | No Substack author database |
| Podscan | Smaller than PodPitch | PodPitch reports 11x higher | Not compared | No Substack author database |
| Rephonic | Smaller than PodPitch | PodPitch reports 11x higher | Not compared | No Substack author database |
Pick 50 podcasts or outlets that matter for your next campaign, and look each one up in every database you are testing.
For a subset, confirm the host or editor and their contact route on the show or outlet website itself.
Send your real pitch and record how many emails bounce or reach someone who no longer covers the topic.
Divide correct, reachable contacts by the total for each tool. That share is your accuracy figure.
A pitch to the wrong inbox is not neutral. It wastes the time it took to write, and repeated bounces can hurt how your domain is treated by email providers, which lowers delivery for every pitch that follows.
That is why Media Database Guide does not reward record counts on their own. PodPitch leads our media database comparison because it reports both: the biggest database and the most accurate podcast data among the tools listed here.
Start a PodPitch trial, run your sample, and count how many contacts are right the first time.